You will select a service category and a service area and conduct an external environment and a service area competitor analysis for a new health care service for your selected hospital organization
500-700 words
You will select a service category and a service area and conduct an external environment and a service area competitor analysis for a new health care service for your selected hospital organization
Select a service category and a service area and conduct a complete external environment and service area competitor analysis for a new health care service.
-The project tends to have two phases – one is to identify the general/societal and health care industry issues and the second phase deals with service area competitor issues.
For this portion of the project, students should identify the general issues (legislative/political, economic, social/demographic, technological, and competitive; I recommend actual statistic facts and figures for this information) that affect all industries and organizations.
Some recommended sources to use for your external environment and service area competitor analysis.
https://www.census.gov/
http://www.city-data.com/
http://www.esri.com/data/esri_data/ziptapestry
Intro
following outline as an initial guide:
I. Specify the Service Category.
II. Delineate the Service Area.
o General
o Economic
o Demographic
o Psychographic
o Health Status
III. Perform a Service Area Structure Analysis.
o Threat of New Entrants
o Intensity of Rivalry
o Threat of Substitutes
o Power of Customers
o Power of Suppliers