• 05 JUL 19
    • 0

    The company’s historical resident trends and current strategic plan

    You currently work as a coordinator for New City Home Care, a private home health company offering nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as the population ages, this town is seeing an increase in retirees. You manager has decided that it would be beneficial to expand into this town by opening a satellite office. She is eager to be the first home health company to open a physical office in this new territory and has tasked you with developing a marketing plan. You have been asked to provide an executive summary to the management team of the marketing plan.

    The summary needs to explain how the following will used in your team’s marketing plan:

    • The company’s historical resident trends and current strategic plan
    • Demographic data
    • Quality standards
    • Marketplace analysis, including competition
    • Models and best practices for reaching the target audience
    • Developing recommendations to ensure alignment with company strategy
    • Writing the plan and setting expectations
    • Implementing the plan, proven best practices for implementing
    • Tools for evaluating and adapting the plan.
    • Deliverable Length:  6 pages; minimum 5 academic/professional references published in last 5 yr

    “Get 15% discount on your first 3 orders with us”
    Use the following coupon
    FIRST15

    Order Now

    Leave a reply →

Leave a reply

Cancel reply

Photostream

“Get 15% discount on your first 3 orders with us”
Use the following coupon
FIRST15

Order Now

Hi there! Click one of our representatives below and we will get back to you as soon as possible.

Chat with us on WhatsApp