• 10 SEP 18
    • 0

    Strategic Thinking Map: Market Analysis

    Strategic Thinking Map: Market Analysis

    Use the Capstone Project Case Study to conduct a market analysis. In your market analysis, you will identify the segments (potential patients, physicians, etc.) and provide a summary of your findings.

    Use the strategic thinking maps as a tool to assist with the different facets of the strategic planning process. https://www.clearpointstrategy.com/complete-strategy-map-template-examples/
    https://www.smartdraw.com/strategy-map/

    Include individual diagrams or graphics for each of the key parts of your market analysis. Present your market analysis as PowerPoint slides with added presentation notes to provide a summary of your findings and support the content on the slides or other presentation/graphic format. Supporting narrative content with associated citations is required for the diagrams. The market analysis produced will be used in the final submission of your Capstone Project.

    Requirements:
    Your market analysis presentation should meet the following requirements:

    • Be 3-4 slides in length, not including the title or reference slides.
    • Utilize headings to organize the content in your work.
    • Include a minimum of four references with associated in-text citations. The CSU-Global Library is a good place to find these references.
    • Be formatted according to APA Requirements.

    Include presentation notes for each slide to support the slide content. These may be a part of the PowerPoint or in a separate Word document. [Note: if you submit this assignment as a PDF, the presentation notes are not visible to the instructor.]

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