• 03 JUL 19
    • 0

    Read the case and answer the critical thinking questions at the end of the case in the format explained in the syllabus.

    Activity Instructions
The assignment for this week is Case 2.3: Kid Stuff?   Determining the Best Positioning Strategy for Akron Children’s Hospital, on page 786 of the Malhorta text.

    
Read the case and answer the critical thinking questions at the end of the case in the format explained in the syllabus. 

    You may work individually or in teams of 2 if you wish. If you work in a team of 2, you should each submit a project, and include both of your names on the cover sheet.

    Writing Requirements (APA format)

    •                Length will vary

    •                1-inch margins

    •                Double spaced

    •                12-point Times New Roman font

    Title page with topic and name of student

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    Malhotra, N. K. (2010). Marketing research, an applied orientation. (6 ed.). Upper Saddle River, New Jersey: Pearson College Div.

    ISBN-10: 0136085431 ISBN-13: 978-0136085430 

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