MKG425 – CT 6 In this assignment, you will read and respond to the case study titled “Zappos Offers Insights to Other Businesses,” which is attached below.
In a well-written paper, address the following:
- Describe the buyer-seller relationship between Zappos Insights and its business clients.
- Explain how would you classify the business market demand for Zappos Insights training?
Your paper must meet the following requirements:
- Be 3-4 pages in length, not including the cover page and reference page.
- Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed).
- Format your paper according to APA Requirements. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.
- Your paper must be well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing.