• 05 JUL 19
    • 0

    How will accomplishing these objectives support your success in management?

     Review the      Terminal Course Objectives

    • How will      accomplishing these objectives support your success in management?
    • What risks      or challenges might a health care manager encounter if he or she has not      mastered these objectives? Explain your answer. 

    Course Objectives:  

    • Analyze       and differentiate the options offered by multiple marketing research       firms to ascertain the best method for gathering customer perceptions       about healthcare services and organizations.
    • Assess       the cost of various marketing methods used by healthcare organizations       and the potential return on investment. 
    • Describe       the various marketing media options available for healthcare       organizations and their potential for building awareness and sales.
    • Explain       how marketing results are gathered and assessed for healthcare       organizations.
    • Plan a       marketing strategy for a healthcare organization that increases market       awareness in a target market

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